Episode 45: Key Skills Your Front Office Staff Must Have

CLICK HERE FOR FULL TRANSCRIPT

December 08, 2021

In this episode, I had the pleasure of chatting with Wendy Margolin who owns Sparkr Marketing and is the founder of The Clinician’s Social Media Club. I asked Wendy to join me to discuss where social media fits into the private practice  physician's business plan.  Here are some of the topics we discussed:

  • How to choose which social media channel(s) should you choose
  • What content should you post
  • How to get your posts seen
  • Should you spend money on ads (and how much)
  • Your personal FB profile vs. your practice's business page
  • How to use your practice's FB page to engage with your community
  • How to monitor whether your SM posts are working for you.

One of the key points we discussed was using your personal FB profile to share your business info. Unfortunately, your FB business page is much more likely to get folks that are already interested in hearing from you. So how do you connect with others? You can use your personal FB profile. But--how do you separate your posts about the info you want to share abut your practice and your truly personal info?  You can divide you FB contacts into FB audiences. Here’s a link to how to divide Facebook audiences. 

My take home message to you about social media: It's a top in your tool chest. Even if a new patient  doesn't find you on social media, they probably checked out your website and FB page. 

Click here if you'd like to know more about Wendy Margolin's  The Clinician’s Social Media Club  for monthly fill-in-the-blank social media captions and customizable Canva templates.

Enrollment in The Private Medical Practice Academy membership will be opening in January . Sign up for the waitlist now and get an early bird discount. Among other things, inside the membership, you'll find the HIPAA Notice of Privacy Practices Checklist to document your practice's compliance!

If you'd like to hear more tips on how to start, run and grow your practice and related medical businesses, please sign up for my newsletter at https://www.thepracticebuildingmd.com.

DOWNLOAD THE TRANSCRIPT
JOIN MY FACEBOOK GROUP
LISTEN TO MORE EPISODES

HOW TO START YOUR OWN MEDICAL PRACTICE JJJJJJJ

Are you overwhelmed at the thought of starting your own private practice? This cheat sheet will give you a roadmap with step-by-step instructions to get your practice up and running.

I WANT IT NOW!

USE YOUR PRACTICE TO WORK LESS AND GENERATE MORE MONEY

Do you want to make more money without working harder but don't know how? My guide of proven strategies to leverage your medical practice will show you how.

YES! GIVE IT TO ME

3 KEY STEPS TO NEGOTIATE YOUR BEST DEAL

Regardless of what you are negotiating, you want to get the best deal.
This guide will give you the tools you need to set yourself up to win the negotiation game.

GIVE IT TO ME NOW!